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INTRODUCTION

Introduction to Children's Season at the Peranakan Museum of Singapore

ENVIRONMENT AND LOGISTICS

Strengths and Weaknesses of the Environment and Venue as well as the Logistics Areas

PROGRAMMING, PRODUCTS AND SERVICES, MANPOWER

Strengths and Weaknesses of Programming, Products and Services and Manpower Allocation

FUTURE CHALLENGES

Future Challenges for the Children's Season

Introduction to Children's Season 2011

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Image: Children's Season 2011 Logo
Image Courtesy of Children's Season 2011
The Children’s Season 2011 (CS2011) seeks to inspire, engage and educate children through experiential exhibitions and educational children’s programmes. Its major stakeholders are the National Heritage Board (NHB) and the Museum Roundtable who are the joint organisers for this event. The fourth run of the event will be held from the 14 May to 31 July 2011 involving more than 20 participating museums, offering over 80 activities catered mainly for the children from aged 6 to 12 years old. A Children’s Season Hub (below) was also set up along Orchard Road to offer visitors information about all participating museums, their programmes and children’s workshop and activities. These children-centric and family friendly installations and activities will be able to inculcate an appreciation for heritage amongst the young and at the same time facilitate bonding in families.
Photo: Children's Season Hub at Orchard Road
This event is an example of a local or community event. It is produced under the direction of NHB, a statutory board under the Ministry of Information, Communications and the Arts, employing volunteers from the host community and uses public venues - museums to host the event. The event would be able to expose the visitors to new ideas and experiences, and promote a sense of pride and belongingness. The scale of impact of CS2011 is small as the attendance for the event makes up of mainly children and their families. It also uses existing infrastructure of the museums and benefits created is mainly for its targeted audiences. It can also be inferred that the event is targeted mainly at the local children and their families as it is being organised during the June Holidays period where most children do not have to attend school, resulting in more leisure time to be able to visit the event.


For the purpose of this report, I will focus on the CS2011 at the Peranakan Museum which I visited over 5 separate occasions both as a volunteer and a visitor.


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