In order to make future runs of the event successful, the organiser would need to maximise on its existing strengths and overcome the weaknesses.

Environment and Venue
The organiser should always pay careful attention to the ambience and atmosphere at the event to ensure that it is appropriate for the target audience. In this case, the Peranakan Museum had done well. However, they will need to find ways to coping with the space constraints within the museum which had led to overcrowding on many instances. For example, the museum can consider dispersing the various interactives into different parts of the museum, and create a children’s trail map so that visitors can find where the interactives are with the help of signages and the map, thus reducing the chances of overcrowding.

Programming
The organiser had made use of various interactives and song and dance performance that had successfully met the needs of the young visitors. In addition, the programme flow for the Weekend Festival was also appropriate. I recommend that the museum should continue to make sure that the young visitors are engaged at the event, which could enhance their events experience. In addition, they would need to pay attention to the demand of certain activities, such as the silkscreen printing which had an exceptionally high demand. As such, the organiser could consider allowing pre-registration and allocating the number of sessions based on the demand instead of starting registrations only on the day itself. By allowing pre-registrations, the museum can start the activities earlier instead of from 1pm if there are sufficient logistics and space for it, reducing the number of visitors who needs to be turned away for the activity.

Manpower Allocation
The organiser should ensure that the temporary volunteers recruited are well briefed on their duties and responsibilities, and appropriately trained for the event. In order to solve the problem of lack of manpower, the organiser could consider recruiting more manpower for programmes occurring during weekdays such as the Drop-In Wednesdays.

Logistics
There was an efficient flow of logistics during this event and the organiser should continue to ensure that things are ready at the right place and the right time as during events, no mistakes can be afforded to be made on logistics since it could potentially disrupt the entire programme. Besides, for future events, the museum could prepare first aid facilities and brief volunteers on where they are located so that they can render help effectively should any emergency occur.

Products and Services
The organiser made use of Do-it-Yourself souvenirs to help increase the tangibility of the event. Besides, the 5 senses of the visitors had been engaged to enhance their visitor’s experience, but with the sense of taste being engaged lesser than the other senses. Although the museum does not allow food and drinks in its compounds, I suggest that organiser could make an exception, and allocate a small area where visitors can try the cultural snacks daily during the event. This can help them achieve a more complete experience from the event. As such the visitor’s event experience will be improved and could induce future visits to its other events or future runs of the same event.

Marketing
Various communication mixes had been used to generate awareness for the event with the websites being the most effective tool of all. With more internet savvy consumers, it will remain as a strong tool that could be used for event marketers. Besides the websites, the organiser can also consider the use of blogs whereby visitors could blog about their experience at the event, offering an alternative view about this event. The organiser should also reconsider the price of the workshops and establish a match between the price and the experience offered. They could also consider having a promotion for families, to encourage families to participate in the workshops.


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